Angel B. Lee
Design & Creative Direction
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ABL012022
Role: Art direction and design for brand and packaging
When founders Wemi and Pete Opakunle reached out for their startup brand, I was intrigued by Wemi’s background and vision to apply inspirational messaging with pet products. Made for all pet companions, Purpose Pet Charms are inscribed with motivational and inspirational words that inspire presence, gratitude, mindfulness and joy. And because pets are worth the investment, the visual identity captures both the soft aesthetic of the tone and premium quality of the products.
Lifestyle photography Ani Harutyunyan.