Angel B. Lee
Design & Creative Direction
About
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SOK062023
Role: Design Director
Creative Directors: Robert Medkeff, Anthony Cappetta
Design Team: Chris von Burske, Gabrielle Adam
Motion: Justin Sotille
The Solarcore® team approached Super Okay to build a compelling brand framework and visual identity that tells their story across multiple verticals, programs and industries. Recognizing the need to work as a stand-alone, ingredient brand, we crafted a straight-forward and adaptable brand world capable of functioning in diverse environments for both B2C and B2B. Inspired by the layered components of science, outer space, varied consumer industries and applications, we landed on a system that seamlessly complements their pioneering advancements in insulation technology.