Angel B. Lee
Design & Creative Direction
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ABL102020
Role: Art direction, brand and packaging design
Founders Dr. Behzad and Hannah Varamini came to me with a vision to create a whole food prenatal bar free from synthetic nutrients. Throughout the years, I’ve worked with the Varaminis to kick start their brand strategy and create a visual system for Tend Prenatal Bars, inspired by the nurturing connections between mama earth, mama and baby. This system includes thoughtful storytelling of both the scientific data and credentials with the warm and nourishing palette of the product--a relfection of the Varamini’s care for health.
Photography by Lauren Segal and Kalli Gillmer